great find

SVH is now for hipsters…thanks Jessica for pointing out this website for Alternative Clothing (an American Apparel copycat, I believe). Sadly, I can also identify the book: Boy Trouble, where something goes on with Patti Gilbert, one of the tokens in SVH. Next thing you know, the Cobrasnake will show people wearing color-coordinating barrettes and blue pantsuits.

6 thoughts on “great find

  1. maebytonight says:

    actually i think they were around first, american apparel ripped them off but managed to market themselves way better. (i’m ashamed i know this.)

    but yeah those clothes suck. not that i enjoy american apparel either…

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